FD Persoonlijk Fashion Special

MAGAZINE CONTENT

The FD Persoonlijk Fashion Special is a themed edition devoted entirely to fashion, style, and luxury. The magazine is published with Het Financieele Dagblad on Saturday and reaches the reader in his or her personal environment. The FD Persoonlijk Fashion Special will be published on September 5; the deadline for submitting advertising material is August 24.

In this edition:

  • Interview with a prominent person in fashion;
  • how relevant is the jacket/tie these days?;
  • everything there is to know about the market for the used sneaker: what are the best addresses?;
  • a look behind the scenes at a well-known outdoor brand;
  • what is the status of fashion post corona? Do we look at fashion with different eyes?

 

And more…
Interviews with trendsetters, an overview of the trends for the spring 2020/2021 season and photo shoots showing off the new collections.

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THE POWER OF FD PERSOONLIJK

PURCHASING POWER

A selectivity of 330 for gross household income of at least € 87,100 per year.

PROSPEROUS READERS

FD Persoonlijk readers belong to the higher welfare class W1 (sel: 230) and social class A (sel: 253).

CONTEXT

The FD Persoonlijk brand means high-end positioning, visualising Luxury and Lifestyle.

THE BEST THINGS IN LIFE

The readers of FD Persoonlijk are Interested in fashion, cosmetics and personal care (sel: 113) and jewellery, watches and accessories (sel: 162).

READER PROFILE

FD Persoonlijk reaches an exclusive audience: entrepreneurial individuals who have the financial freedom to pursue their desires and see the magazine as a source of inspiration.

HIGHLY EDUCATED

The education level of the readers is high: a selectivity of 266 for the education level HBO+.

GADGETS

Readers are above average interested in gadgets and new technologies (sel: 175).

TRAVEL & HOLIDAY

Readers go on holiday in both summer and winter (sel: 177) and prefer to travel far away (sel: 156).

ART & CULTURE

FD Persoonlijk readers are interested in art and culture (sel: 159).

AGE

56% of all readers are 25-54 years old.

ARE YOU INTERESTED?

We are always happy to discuss what FD Persoonlijk Fashion Special can do for your brand. Please contact us at  +31 20 592 8585 or fill out the contact form.

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